4.3 - Deal Definitions - Statuses

A Deal Status is designed to track the stage of a lead throughout its lifecycle.

Below are predefined statuses and their use cases:

• Qualification: At this stage, the deal is being evaluated to determine if the customer's needs align with the solutions offered, ensuring they meet key criteria for moving forward in the sales process. When a Deal is converted from a Lead, it will likely have come from the Qualified Lead status. 

• Demo/Making: A demonstration of the product or service is presented to the customer, showcasing its value and benefits. This stage may also involve crafting custom solutions or addressing specific customer requests.

• Proposal/Quotation: A formal proposal or quotation is delivered, outlining the scope of work, pricing, and terms. The customer now has the information necessary to make a purchasing decision.

• Negotiation: The customer is reviewing the proposal and negotiations may be underway to adjust pricing, terms, or services. Both parties are working to find a mutually beneficial agreement.

• Ready To Close: All negotiations have been completed and the deal is in its final stages. The contract is ready for signing, and both parties are preparing for the transaction to be finalized.

• Won: The deal has been successfully closed, and the customer has agreed to move forward with the purchase.

• Lost: The deal did not close, either because the customer chose a different solution, postponed their decision, or no longer needs the service.